What kind of the fabric belongs to the functional fabric?

With the increasingly fierce competition in the fashion industry, the homogenization of products is becoming more and more obvious, and conventional products can only rely on brand premium to improve profits.

As consumers consumption habits become more rational, the premium of brands is further weakened. In this industry context, brands and Manufacturers more or less seek for new blue ocean markets in the process of seeking for innovation and change.

Similarly, as consumers consumption habits become more healthy and their consumption concepts become more sustainable, functional fashion products are no longer only a marketing means used for brands to attract attention, but gradually transform from novel and interesting flexible demand to consumers rigid demand for comfort, environmental protection and health.

However, every time a new thing and topic appears in the market, a rapid imitation in pursuit of interests follows. In this "noise" market, as a consumer / buyer / designer / brand procurement, how can we judge what kind of fabrics belong to functional fabrics?

Functional fabric refers to the fabric with various preparations, special materials and technological process, so as to have special effect and super performance. In style, functional fabrics may be exactly the same as ordinary fabrics, and they are not only limited to sports and outdoor fields.

In my opinion, many functional fabrics are not very different from ordinary fabrics, but the functional performance is reflected in yarn or textile method?(Like a rainproof wool coat)

The embodiment of functionality is a holistic presentation, which can be not only through the modification of yarn or the change of fabric structure, but also to give new functions to ordinary fabrics through the way of finishing.

As a buyer, the requirements for the style are as follows: if it is a functional product, I hope this product must play the corresponding function, for example, my customer wearing a waterproof coat bought from my home, from the car to the office within 5 minutes, is it true that it is raining outside without an umbrella? The coat was also not a sparkling raincoat, and they were still elegant when they walked into the office.

In my opinion, the difference is that functional fabrics can solve the problems that non-functional fabrics can not solve, or improve the performance of ordinary fabrics. One question: What is the core difference between functional fabrics and non-functional fabrics?

In my understanding, the core difference between functional fabrics and ordinary fabrics lies in that when the material and style are the same, functional fabrics have the characteristics that cannot be replaced by ordinary fabrics, and can meet the needs of consumers for a specific function.

In most cases, the senses will always come first. Function is more of an additional improvement to the fabric.

I have divided the functional fabrics into three categories according to the needs: comfort, health and environmental protection.

Comfort category, namely this type of functional fabrics can provide better comfort than ordinary fabrics. Simple comfort formula: functionality + clothing system = wearing comfort.

Comfort is never determined by one factor, and all relevant factors must be based on the application and use of the product. There are many such factors, such as fiber, fiber structure, fabric structure, reprocessing, product fit, ergonomic design, clothing system hierarchy. As long as we improve and break through any factor, in a broad sense, we understand them as functional fabrics.

Outdoor fabrics have a greater probability to be functional fabrics.

Through the style and application of the fabric to judge whether a piece of fabric is a functional fabric.

Therefore, in the vast peoples cognition, functional fabrics are mostly concentrated in the sports and outdoor categories. The first point I would like to share with you today is that functional fabric refers to the fabrics that add various preparations, special materials and processes during the production process and after finishing, so as to have special functions and super performance.

That is to say, functional fabrics may be completely consistent with ordinary fabrics in style, and they are not only limited to sports and outdoor fields. However, peoples cognition of functional fabrics in the sports and outdoor fields is actually the marketing of functional concepts by brands in these fields.

o take the simplest example, when we talk about moisture absorption and perspiration, most cases are associated with exercise. Because in sports products, it will be more emphasis on the application and concept of suction function and marketing.