Trends in clothing packaging design
Many brands of clothing package design They are all very unique, each brand has its own exclusive packaging, so for designers to understand clothing industry The packaging design trend is necessary, here is the specific introduction:
1.Fun design
In the clothing market, what people generally see are simple-style and extremely large quantities of clothing such as casual wear, T-shirts, jeans, etc. This type of clothing has a short wearing cycle and generally provides good upper body effects. For this type of clothing, simple patterns can be used to face the public, but for brandsClothing packagingIn terms of design, such methods are not very effective. Its possible to incorporate some playful designs on packaging, designing according to the characteristics of the clothing. If its a type of clothing that is appealing, more animated characters or three-dimensional decorations can be applied on the packaging to enhance the challenge.
2.Humanized design
Humanized design, the premise is people, only by taking clothing and people into comprehensive consideration can we meet everyones requirements contrivance It must give a sense of intimacy and warmth.It includes a variety of design styles such as using green which gives a sense of vitality.This kind of humanized design is not yet widely applied in clothing brandsProduct packaging designThis is even more true, and its a very good trend for designers to be able to care about this kind of content.
Accompanied by the continuous development trend of society, safety and environmental protection issues have long become one of the main challenges. Designers must list them as key common issues, linking their product packaging design with low-carbon environmental protection. Using inexpensive paper pulp as raw material, they can produce various styles of clothing packaging, unconventional packaging that meets fashion design requirements. This not only expands creativity but also maximizes cost control, while continuing to attract a large number of customers.
Trends in innovation
In view of the characteristics of most young peoples personality, which is to emphasize personalization, flamboyance and embodiment of themselves, the packaging design of the brand also needs to be innovative. How to improve the packaging of the productadded valueIt is certainly something that operators need to spend a lot of time and effort considering, it cannot be said that only those high-end and upscale packaging can attract young consumers. Currently, the concepts of green and low-carbon are prevalent, corporate product packaging design is more focused on simplicity without being simplistic, only personalized shopping experiences can make young people want to buy, thereby enhancing the brands packaging design.
- Personalization of clothing packaging design
Different brands of clothing packaging design will use their unique consumer groups and different fashion styles. For example, in clothing brand packaging design, there will also be a design for clothing handbags that are configured for customers, which can align with the design style of customizeD Clothing packaging products, conveying the brands clothing and flexibility from the garments to the packaging.
Most stores provide customers with a clothing handbag designed for carrying after purchase, and such clothing packaging design is generally quite exquisite, thus the profit from this type of clothing packaging design is usually high, but it also enhances the value of the brand and product. This is why many companies place significant importance on the clothing packaging design market.