Are functional fabrics expected to become a new blue ocean in the era of consumption upgrading?

Market development prospect and direction of functional fabrics

The market development of functional products is developing rapidly with the change of product design, consumption concept and production mode. The product design of the market is transforming from homogenization, low quality to safety, environmental protection, comfort and health. With the change of their lifestyle, consumers consumption view is becoming more and more rational. The production mode also follows the rapid response of the market to transform into a small batch, multi-variety, personalized, customized, high value-added product route. In such an environment, the advantages of functional products will become more and more obvious, and with the maturity of production technology, the limitations of products are also narrowing.

The functional products on the market have hanging tags, but can you really experience the function? Can warmth and bacteriostasis really be felt personally? Sometimes buy clothes to listen to the introduction said what this is what in fact, I do not understand, sometimes also very questioned whether it is really useful.

This is also a problem restricting functional development, where consumers want a more intuitive experience rather than cold data reporting. Current practitioners, including brands and Manufacturers, have realized that consumers are no longer satisfied with pure story packages. But this is also a very good signal, that is, the consumer demand for functional products has gradually changed from the previous novel, interesting, gimmick and other flexible demand to a real rigid demand that can be experienced and improved.

Because of the addition of inorganic heavy metals, consumers may have concerns about safety, and whether it will restrict the development of functionality. Is there a safer material to replace it?

Organic salt materials can replace inorganic heavy metals, making them safer.

What areas of brands are promoting such features? Is the influence of these brands large enough to guide consumers consumption concepts?

In fact, there are brands in all fields. And the influence of the brand also has a lag, perhaps the fruit of the first person to eat crab will be stolen by the later comers. Such a phenomenon is particularly prominent in the functional market. When the brand promotes a certain function, it will only highlight this function and ignore the combination with its own brand, which becomes a simple education for consumers.

Can functional products only be achieved through chemical fibers as carriers, but not on natural fibers such as cotton? The limitations of materials are also a major constraint on the promotion of functional products.

At present, many additives can be achieved on natural fibers, and natural fibers such as hemp themselves have natural cold sense and antibacterial functions.

Are warmth preservation and air permeability a pair of mutually exclusive indicators? Do you have to sacrifice air permeability while keeping warm? Does a functional product inevitably improve some feature while improving another?

Warm and breathable warmth can be combined by fitting. Gore-Tex, for example, is currently the best windproof and breathable film available.

But as consumers, we do not feel that these functional products are common in our daily life.

Will the cost of functionality be a factor restricting its market expansion. Its increase in cost is greater than the upcharge of brand products.

Functional fabrics have not been officially identified yet. In a broad sense, functional fabrics are different from ordinary fabrics because they can excellently meet the specific needs of consumers in certain application scenarios in a certain function.

Functional fiber is a sufficient and unnecessary condition for functional fabrics. The research and development of functional fibers is the core of the progress of material source, providing more possibilities for end products. However, the current functional fiber stability is not enough, the cost is too high, and the downstream production coordination difficulties also lead to the lack of mature market.

s a modern consumer, I hope to judge products in a simple and clear way and reduce the search time of commodity information. Therefore, functional tag is the most direct and convenient way for consumers to quickly identify functional products. For practitioners, the ability to read and understand the test reports of functional products is required.

We should be optimistic about the prospects of functional products. Its high added value, small batch, many variety characteristics fully in line with the current development of the industry.